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Human 3.0

In my 2016 book, The Real Internet of Things, I predicted that digital agents, artificial intelligence, and the transformation of work would become the defining forces of our time. All three are now accelerating faster than most expected, which forced me to ask myself a simple question: Am I actually ready for where this is going?

Human 3.0 is my answer. I built it as a personal system to assess my own weaknesses and systematically fill the gaps—a framework for preparing myself for a completely different way of living and working. After sharing the system with friends and colleagues, they kept asking if they could use it too. What follows is the program for making that system available to others.

For thousands of years, young people have been taught a poisonous idea: that most people exist to help special people do special things. Even our so-called modern education system promises us jobs if we just get good grades and check all the boxes—our reward will be helping someone important build their dreams.

This is the operating system of Human 2.0—where most people's worth is measured by how well they sit within a hierarchy designed to help the very top. Spending the prime hours of our day reworking PowerPoints that will be obsolete within weeks, playing corporate Game of Thrones, and worst of all—building your identity around an environment that has nothing to do with who you are.

This was never sustainable long-term, and the cracks were already appearing before 2022. AI is just forcing the issue. The knowledge work that defined Human 2.0 success is being automated. Those who built their identity around being useful to the corporate machine will face an existential crisis when the machine no longer needs them.

But this crisis is also an opportunity—if we're willing to upgrade our mental model of what it means to be human.

Human 3.0 is a new framing for what it means to be human. Instead of measuring worth by economic output or position in a hierarchy, Human 3.0 defines success by understanding of self, creative expression of that self, and the sharing of wonder and value with others.

It's the recognition that everyone has ideas worth pursuing, purposes worth discovering, and gifts worth sharing—not just some special group at the top.

Our mission is activation—helping people identify, articulate, and pursue their own purpose. Human 3.0 is the evolution where work and play merge, where AI handles the cognitive drudgery so humans can do what we do best: connect, create, imagine, and find meaning.